Really interesting article in the Economist this week about the role of sound in branding/advertising (actually the lack there of). The article talks about Julian Treasure, the author of Sound Business a new book
Discovery Communications, parent company of such television stars as Discovery Channel and Animal Planet announced a 200 person layoff today with more cuts likely in the coming months (200 persons = ~3% of their global
The Hardball Times has stated that Boston Redsox’s Outfielder, Wily Mo Pena was voted the major league baseball player most likely to have a break-out season in 2007. Peter Gammons has predicted breakout seasons before
As I arrived at class the other day I heard from a classmate about an interesting marketing ploy. Starbucks in Washington, DC is apparently paying an individual to drive around with a latte on the