Tag: marketing

Target the Wanna Be’s

It struck me today that the many of the most successful business models on the web are targeted at the wanna-be’s.  Consider, the success of Urban Daddy or aSmallWorld. Are these services really being used

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The Resurrection of Starbucks

  It’s been a while since I wrote about brand reputation optimization, a term I coined last year. However, Starbucks has recently been facing a storm of controversy and I believe how it is handling

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