Twitter has a major branding problem. I have recently suggested to a number of my friends that they sign-up and join Twitter. While they enthusiastically check it out, their use of Twitter generally lasts less
Yesterday, a tweet from John Erik Metcalf got me thinking. I have experimented with Facebook Pages and carried out very targeted ad campaigns using the richness of profiles, to focus on very niche demographics. If
Over the past year or so I have become an information junkie. But the way I consume my media is in short bursts, bite-sized, real-time content on places like Google Reader, Twitter and Stocktwits. I
This afternoon while comparing Mint to Twitter on Alexa, I ran into the strangest thing: According to Compete the top keyword driving traffic to Mint.com is – as might be expected – Is Mint.com (people