Just an update for RSS readers becasue many have inquired what happened that resulted in my Facebook Account being deleted. Nick O’Neill has a post at AllFacebook explaining what happened. I have been in contact
It’s been a while since I wrote about brand reputation optimization, a term I coined last year. However, Starbucks has recently been facing a storm of controversy and I believe how it is handling
The role brands will play within social media communities is still in flux. Facebook is one of the first social media platforms to embrace brands outside the context of paid-advertising with the creation of Facebook’s
Someone is holding the Twitter handle “Geico� for ransom. While this is an anomaly, it highlights an important issue and increasingly common occurrence that I strongly oppose: Certain web companies have assumed the misguided practice
Interesting stuff happening in the interactive space! Brand Architect reports via the Wall Street Journal that, “In an unusual arrangement, which began Jan. 1, (Nokia) has hired Wieden + Kennedy, an eight-office agency with a