I signed into Friendster today out of pure boredom. Although not much has changed (aside from the majority of its original demographic migrating to Facebook) when I ran a search I did notice something new. Under â€˜Relationships’ Friendster has added a trademark logo to the phrase â€œIt’s Complicated.â€� Despite their numerous outlandish patents, this trademark attempt takes the cake and highlights Friendster’s feeble attempts to compete using defensive rather than offensive tactics.
Personally, I have no idea what â€˜it’s complicated’ means and that is likely the point. In the past I’ve been told it refers to 1) a couple living together (out of wedlock), or 2) a couple that is waffling but the ambiguous context is what I prefer.
Either way, trying to trademark this phrase is stupid.