To get his designers to think ‘outside the box’ Dziersk is known to give quizzes on such topics as ‘Name 15 ways a cat is like a refrigerator.’Â�
Normally during the first go-round when individuals work independently, the results are terrible, typically with each student only producing a few quality connections. Yet, when students are put in groups of three something happens. Their creative juices get flowing and the connections (examples: can be black or white, they both smell, etc) manifest themselves at a much more rapid pace. If engineers’ creativity can be stimulated by group collaboration, there is hope for the world yet!
Whomever leaves a blog comment with the best connection between a Cat and a Refrigerator will win a Subscription to Fast Company. Contest will run 10 days.