The other day I was talking to a friend about the various communications outlets I use such as this blog, my RSS reader, Twitter, Facebook and a host of other services. My friend then asked what kind of people read Leveraging Ideas? I explained that the make-up of my readership is basically smart people who â€˜get it’ technology wise. He was surprised that my readership comes from all over the country, including a huge span in age and profession. I explained that this same group of highly-connected people tend to use and interact across a number of different mediums (Twitter, Friend Feed, Tumblr, etc) though some choose to focus their attention on only one or two services.
So, my friend asked, â€œAre there a lot of people in this technology tribe?â€�
I’ve often struggled with the right term, or phrase to describe all of â€˜us’, the folks using Twitter, writing blogs, and generally conversing on social media via the web. In my case, the tribe I’m a part of extends well beyond one service. It also extends beyond what I would call my network because most folks I follow on Twitter and who read my blog, are people I’ve never met. Yet we’re still connected. Here are a few phrases I’ve heard used to describe us:
- Early adopters
- Web 2.0 Community
- The Geeks
Of all the terms I’ve heard, I like the tribe metaphor best.
According to this definition, a tribe is â€œa descent or kinship-based group in which subgroups are clearly linked to one another, with the potential of uniting a large number of local groups.â€�
Seems dead-on to me.