Tuesday, April 10, 2007: 6:30pm
I am in line at Trader Joe’s in Foggy Bottom, Washington, DC.
I am in a line I estimate to be 120+ persons long. You know what, I don’t even mind. As though you were running a marathon, they have stations set up offering, coffee and cookie crumbles as you pass the midway point.
I have seen at least one relationship develop, definitely digits were exchanged. The line has kept moving constantly and they have runners strategically placed in case a price needs double checking or someone needs to replace a damaged vegetable. Some people are literally buying crates of wine. The line warps around the outer edge of Â¾ of the store’s interior. This may be the most efficient line I have ever seen.
Update: 10 minutes it took me to get through the line. I was greeted by an intelligent bag checker who joked around with me and suggested I try a different type of salsa next time (a bit spicier he said).
If Trader Joe’s was publicly traded, as Cramer says ’I’d back the truck up’ .bullish all the way’ BooooooYEAH!’Â�