Tag: new york times

The Resurrection of Starbucks

  It’s been a while since I wrote about brand reputation optimization, a term I coined last year. However, Starbucks has recently been facing a storm of controversy and I believe how it is handling

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Time to be Worried?

I’m composing this post on a Blackberry while in the woods of New Hampshire, so apologies for any sloppieness! This weekend has given me an opportunity to read several articles on the state of Fed

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