I have a new post over at the HMG blog on Characteristics of Future Successful Facebook Apps. I make the argument that the same strategies and characteristics used to make compelling televsiion commercials will manifest
The role brands will play within social media communities is still in flux. Facebook is one of the first social media platforms to embrace brands outside the context of paid-advertising with the creation of Facebook’s
Over the last two weeks there have been some crazy happenings in the world of media consumption… Steve Jobs informed us that 40% of Americans read one book, or less last year Gawker Media decided
There is a good dialogue taking place on business models started by Chris Anderson. However, one model I see left out is what I call “brand-claimed accounts.� In a recent post on handles and user
From an investment perspective it has always bothered my that some startups launch with the goal of first obtaining scale, and only later introducing advertising or other form(s) of monetization. However, this strategy has