Thanks to Valleywag, I have checked out Google’s Food Standards:
What is so interesting about these Culinary Standards is that Google’s success in engaging communities online, extends right into the GooglePlex cafeteria.
References to Community Engagement:
Title: ‘Culinary Team’â€œ This ain’t no run-of-the-muck kitchen staff
‘Source Fresh and Organic Foods’â€œ Organic Food Community (niche marketing)
‘Lamb and Pork are Presmium’â€œ Exclusivity = Expensive
‘Monterey Bay Aquarium Seafood Watch’â€œ mystery; my interest is piqued
‘Engage local artisan vendors’ – everyone loves to support the local economy
‘Made from Scratch’â€œ indicates quality
‘Sharing of thoughts’ – they want my opinion!
‘Sustainable and local’ – sustainability
‘Our Goal is to Educate our Staff, customers, etc..) – they are teachers too!
‘Food Experience’ – it’s all about the experience
‘Participating as a Team’ – participation
‘Charity’ – doing good; so nice of them
‘Services, quality, efficiencies’ – great buzzwords
This is how you build loyalty and engagementâ€œ you appeal to the various brands, communities and identities that people associate with most strongly.
I want to eat thereâ€œ don’t you?