Design Products For Exclusivity


Exclusive: Adjective.

a) Excluding or having power to exclude

b) Limiting or limited to possession, control, or use by a single individual or group

Good Magazine has an interesting dissection this month of the world’s most exclusive groups. Not surprisingly almost all the groups have very limited information available about who they are, what they do, or what they believe in. Examples include the Order of Skull and Bones, the Bilderberg Group and the Bohemian Grove.

However, the group that Good determines to have the most power – and the most exclusivity? The World Economic Forum. Interestingly, Davos is completely open about who is involved and what are its objectives.

Most attempts at designing exclusive communities start with the premise that the group must be exclusive and/or secretive from the start. Maybe it’s the wrong approach.


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