Enterprise 2.0: Where Online Meets Offline

So a thought occurred to me today.

Web 2.0 is still very much about the individual. For example, I may use a ‘social’ bookmarking system, but the only thing truly social about it is the aggregation and dissemination of the information.

Likewise on a social networking site I can have relationships with people that exist entirely within the confines of technology boundaries. Twitter is a great example. I may follow John Edwards, but have I ever met John? Will I ever meet John? No.

The same goes for Second Life. The same goes for MyBlogLog.

As we move toward an understanding of Enterprise 2.0, I think it is imperative to understand that a key difference between 2.0 in the enterprise and 2.0 in the home is that relationships are no longer ‘protected’ within the confines of technology. A healthy portion of all online interactions within the enterprise setting will ultimately result in face to face interactions. An even larger proportion will involve communication through multiple channels: web, mobile, phone, personal, etc’

I’m not sure exactly what the implications are for this difference, but I think it’s an important one.

What do you think?

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