Steve Rubel on the Collaboration Economy

From Micro Persuasion, The Collaboration Economy:

“With the ANA projecting that 53% of marketing budgets will shrink, things are going to change – and quickly. Rather than cut digital talent – which remains scarce – agencies are going to break down walls by ushering in new tools in that enable their employees to connect with each other, clients and consumers, sometimes in surprisingly open ways.”


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