The countdown to Web 2.0 San Francisco is on! I wanted to highlight a couple of sessions that I am really looking forward to.
Also, if you have not done so already, be sure to submit a quick anecdote, personal experience, or hack on the theme “how to do more with less” and you could be awarded a free ticket from LeveragingIdeas, courtesy of the great folks at O’Reilly Media and TechWeb. You can email me or submit a comment and I’ll be sure to publish the resulting advice and thoughts next week. Deadline is Friday.
Situation Normal, Everything Must Change.
(Simon Wardley, Canonical Ltd)
I couldn’t agree more that we’re shifting to a service based economy. Everything old is becoming new again. Especially in a world that is inundated by products with cool features and slick interfaces, the companies that will really stand out and succeed will place a high emphasis on understanding and supporting the customer.
(Doug Solomon and Gentry Underwood, IDEO)
Innovative companies increasingly want to collaborate across time, space and organizational structure restrictions. Web 2.0 technology holds great promise, but in practice often comes up short. This session focuses on how to maximize the value of technology, by systematically understanding human behavior, motivations, and organizational design to build optimal solutions.
There are many companies that implement web 2.0 applications and believe overnight their business processes will transform. Web 2.0 to a great extent is about sharing and participation, attributes that are rooted in the DNA of a company and the makeup of its individuals. My post yesterday about Context, Timing and Perception is very relevant here. A holistic approach must be taken to get adoption and buy-in for full potential to be realized.
I also have a number of friends with great panels I wanted to highlight:
- W3C Geolocation API — Adding “Where” to Web Applications (Ryan Sarver)
- Beyond Buzz: On Measuring a Conversation (Kate Neiderhoffer)
- Why Social Media Marketing Fails – and How To Fix It (Peter Kim)
- Economics 2.0: Highly Effective Strategies for Putting Your Business on a Recession Diet (Dion Hinchcliffe)
- The Open Enterprise: How Web Tools And Culture Are Remaking Business (Stowe Boyd)