WallStrip has a great Friday conversation with Seth Goldstein that is definitely worth a listen. Seth talks about misconception that Google is giving away applications for FREE (i.e. Google Spreadsheets, Maps, Search, etc). As Seth explains, Google is making a killing off users’ personal information, like search histories, which he believes should be the property of the individual generating the information and not Google or Yahoo.
Seth asks some good questions.
Another interesting concept is that a search history can be viewed as an ’online fingerprint.’ Seth believes that users could readily identify their own past search histories out from a selection of thousands, even going back 2-3 years. Hmm I wonder if this is true?