I’m getting excited to attend the upcoming Web 2.0 Expo in San Francisco hosted by O’Reilly Media and TechWeb. While there are many great sessions in the works, two standout as particularity relevant to readers
Update: Fred Wilson ironically has a new post up today (10 hours after I published this) titled, “Free vs. Paid.” It directly addresses my thoughts below… Two years ago Fred Wilson Jared Lukin coined the
My last post talked about Rene Girard and the concept of mimetic desire. I want to continue with some additional thoughts… Premium products are often marketed via some aesthetic base, often using visual cues (logos,
I have been thinking a lot about the role of price points in web 2.0. Much of the ‘bubble’ we hear about stems from the reluctance of those utilizing products to pay for them. It’s
In my last post I alluded to something I called tipping point marketing. This is a phenomenon that is hugely relevant to web 2.0 and well worth considering in early stages, in particular around a