Memes are cultural units, such as ideas, values or patterns of behavior that are passed from one person to another. While the majority of memes are short-lived (examples include fads, viral videos, or even most
Thursday I attended the TechCrunch/Austin Ventures panel: “The Web Starts at the Grassroots.� Eric Schonfeld of TechCrunch was the moderator of a topic which proved to be much more ambiguous than expected. One of the
I don’t often review companies anymore. However WrapMail is a company worth talking about, especially in light of my recent focus on effective methods for marketing early-stage companies. I initially encountered WrapMail in the latest
My last post talked about Rene Girard and the concept of mimetic desire. I want to continue with some additional thoughts… Premium products are often marketed via some aesthetic base, often using visual cues (logos,
In the past when Heights Media Group launched products for ourselves or on behalf of clients, a common debate was whether or not we should use humor as a marketing component. Generally when a client