Tag: starbucks

Why Strong Brands Matter: SBUX

Starbucks (SBUX) is near all-time lows. ~50% off its all time high. What’s up? With Wall Street freaking out over a looming recession, the â€˜smart’ people think that the first thing impacted is discretionary spending,

November 12, 2007

Marketing, Rain Makers & Reindeer. Starbucks Does Holidays Right.

As I arrived at class the other day I heard from a classmate about an interesting marketing ploy. Starbucks in Washington, DC is apparently paying an individual to drive around with a latte on the

December 10, 2006