Tag: patagonia

Human Relationships Still Matter Most

I had a reader cancel his Feedblitz account yesterday, citing as the reason ‘unsatisfied with the subject matter.’ I apologize if I haven’t been blogging as much recently about social media, but there is a

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Social Media

The New Science Of Brand Reputation: Why It Matters

Brand Reputation is a discipline separate from that of traditional branding campaigns. Brand Reputation recognizes that due to increased transparency and access to information, ‘traditional branding’ whether through mission statements, marketing or affiliations can easily

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Why Suppliers Matter

I am a huge fan of Cloudveil Jackets“ borderline obsessed. However, I recently encountered an interesting occurrence that highlights the necessity for good relationships with suppliers for businesses of all varieties. In Cloudveil’s fall catalogue,

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