Social Media Can Be Confusing

Pretty amazing statistic by way of Jeremiah:

“Over 90% of marketing departments are planning to launch a social media campaign in 2008, despite the fact that over a third are yet to use social tools in their organization.”

Not only are most marketing departments not using social media tools but also most businesses are still regulating (limiting) social tool use among employees. Seems that there are various degrees, or ‘hierarchies,’ of social media within the enterprise. Examples: Using Facebook isn’t okay, but using LinkedIn might be. Internal blogs are good, but blogging publicly about work is not good. Use of wikis for collaboration is encouraged, but referencing Wikipedia is unacceptable.

Confusing, isn’t it?


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