The Next Big Thing? It’s all about the Dcuk


This weekend I purchased a duck. Actually, I bought a dcuk.

Playing off French Connection’s successful FCUK marketing campaign a new environmentally conscious company out of the UK is creating bamboo/wood carved ducks, which they calls DCUKs. You can purchase an entire family, ranging from dcuklettes to teenage dcuks to adults. Each one comes with an engraved name tag (mine was named Beatrix), but if you place an order online you can choose your own name.

The reason I purchased one is that I was feeling sentimental about Maine after having seen the children’s book Make Way for Ducklings as a featured book in Borders.

Are these dcuks likely to generate significant revenues? Not anytime soon, but I like the concept and if they were combined with any of the preppy pastel ridden fabrics from my last post, these dcuks could become popular features in stores like Burberry, or restaurants.

I tried to research any symbolism surrounding ducks, but all I could find via Wikipedia is that ducks are considered to be the animal most associated with humor and according to Chinese traditions, Mandarin ducks (known in China as Yin-Yang ducks) are frequently featured in Oriental art and are regarded as a symbol of conjugal affection and fidelity.

Remember if these dcuks take-off, you heard it here first.

Buy yours HERE.


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